Case Study: Vio University

Vio University | 6/15/25 | New Jersey | Prepared by: Keaton Benning

This case study documents the planning, delivery, and outcomes of Vio University, a 2 day training event designed to improve anatomical knowledge, injector techniques, and injectable material knowledge for the injectable providers at Vio Med Spas. The program combined short instructor-led segments, hands-on practice, a cadaver lab, and peer discussion to ensure participants could apply new skills immediately. Post-training feedback indicated 100% satisfaction with injectable training, with participants reporting increased confidence in injecting fillers in challenging areas and clear next steps for on-the-job implementation.

Business context. Vio Med Spa wanted to ensure that all injectable providers across the entire franchise had the same level of expertise, knowledge, and technique to provide a consistent result when visiting any Vio Med Spa.

Training objectives.

Explain and demonstrate anatomical danger zones using cadavers.

Complete live hands-on injectable training to a defined quality standard.

Apply thoughtful patient analysis to reduce the possibility of an adverse event.

Create an individual action plan to implement continued learning within the next year.

The event was designed around a learn-practice-reflect model. The event included (1) didactic lectures from Plastic Surgeons that developed the injectable techniques, (2) guided practice using real patients, and (3) cadaver cephalus to demonstrate real anatomy. Materials included a participant workbook, live patients, and post-session reviews.

Delivery and Logistics

Facilitators: Dr. Alan Durkin, M.D., Dr. Roxanne Engel, Keaton Benning

Resources Provided: Cadaver Lab, Sponsorships, Review Materials

Training effectiveness was measured using 3 months of sales data following the event, and an end-of-session survey (reaction + self-reported confidence). It was found that injectors had a higher level of confidence which increased overall sales. Managers who participated also increased sales by training their teams how to cross sale with the injectable providers.

Hands-on practice drove the highest value: Labs aligned to real scenarios produced the strongest confidence gains.

Manager reinforcement matters: Participants were more likely to apply skills when managers were a part of the training event. Managers also were able to train their staff on cross/up sales alongside of injectable providers